At moonkids we love colors. And design. And good fit. We try to keep that in mind when creating our clothes for all great kids around the globe.
We run this idea about personality. That kids (and grownups) should have the opportunity and guts to show their personality. We believe that all people, young and old, will be more happy and maybe a bit of a better person if you dare to be yourself and stand up for your beliefs.
If you get the chance to decide by your own what to want (to wear for example) you can more easily express who you are and what you like or dislike. And those kids are exactly the ones we love at moonkids. Those kids who will put their underpants as a hat, gladly and proud walking to kindergarten. Or use the t-shirt as extensions. We wish that the parents could stop tremble and give their kids freedom to show their personality. (The best thing of all is that our clothes are not just fun and personal but also functional and practical, so mum and dad can relax.)
Be who you are - be a moonkid!